WP 7.5 – Psychological, sociological and behavioral aspects in decision making

The alignment among objective risk and perceived risk can optimise individual and collective decision-making along the different phases of the risk chain. Understanding the relevant variables in the decision-making process and the cognitive, affective, and social processes underlying the underestimation or overestimation of natural risks can lead to the design of nudges to improve the choices of different stakeholders: citizens, communities, organizations, policy makers. The aim of the present WP5 is the design of innovative nudging interventions, based on the analysis of the gap between risk perception and objective risk, to improve stakeholders’ choices during the phase of emergency management.